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Price Transparency Final Rule: How to Prepare in 2020

Webinar Overview

After reviewing public comments, the price transparency final rule has been released and is effective Jan 1, 2021.
2020 is now a critical year for hospitals and health systems to prepare to publish pricing for items and services – and to understand how this will impact your organization going forward.
To meet the mandate and lead in the future, healthcare providers will need to make price transparency a strategic initiative.
This webinar will cover the following:
  • The details of the hospital price transparency final rule and updates since the proposed rule
  • The options for meeting the mandate, including how to publish shoppable services
  • Your readiness checklist and the key roles that need to be involved
  • Why pricing transparency needs to be a strategic initiative for your hospital in 2020

About the Presenters:


Greg Kay, Senior Vice President of Revenue Strategy, PMMC

Greg has managed and consulted in healthcare for 29 years. He has been with PMMC for the past 20 years and prior to that was the VP of Sales for PCA (Beverly Enterprises' pharmacy division). Greg has experience in multisite operations management, managed care negotiation experience from a healthcare provider's vantage points, and product development/implementation. Greg is a University of South Carolina finance and marketing graduate. Greg was recognized in 2012 as a Business Leader Top 50 Entrepreneur.



Brad Josephson, Director of Marketing and Communications, PMMC

Brad Josephson has 8 years of experience in B2B marketing and communications. Brad is currently the Director of Marketing at PMMC, leading the company’s digital strategy and positioning in the healthcare revenue cycle market. Brad received his Bachelor of Arts in Public Relations with a minor in Marketing from Drake University in 2010.

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