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Roundtable: How Healthcare Providers Are Preparing for the New Age of Pricing Transparency in 2019

Webinar Overview

In an effort to increase pricing access to patients, drive competition, and lower costs, CMS required all hospitals to publish their standard Chargemaster on January 1. What will be the impact on healthcare providers in 2019- and beyond?

In this roundtable webinar, leading healthcare providers will compare and contrast how they are responding to the CMS price transparency final rule and the potential impacts that price transparency will have on their pricing strategies, online patient experience, and value-based reimbursement. 


About the Presenters:


Meagen Windler, Director of Revenue Integrity, Eskenazi Health

Experienced Director of Revenue Cycle Support services including, Revenue Integrity, Charge Description Master, Charge Reconciliation, and  Revenue Cycle Education with over 15 years’ experience in healthcare encompassing various hospital and healthcare charging, coding, and billing models, staff/physician education, strategic planning, business process improvement, pricing transparency, compliance, and a strong understanding of various payer and regulatory guidelines.  She has extensive experience in developing a variety of audit programs including internal audits, revenue integrity audits, third party payer audits, government audits, billing audits, and coding audits within a multitude of specialty practices. 


Jackie Woolnough

Jackie Woolnough, Director of Revenue Integrity, MetroHealth System

Jackie Woolnough is the Director of Revenue Integrity and Professional Coding for the MetroHealth System and is responsible for all aspects of the Charge Description Master and pricing transparency initiatives, as well as professional coding, charge capture, reimbursement, and contract performance.Jackie feels that consumers should be empowered with knowledge when it comes to what they owe. Prior to her career in healthcare, Jackie spent over a decade in the private sector helping consumers understand their credit card debt and developing programs that made repayment simpler for them. In 2008, Jackie left the private sector to work in healthcare and brought her passion for customer service with her.


Susan Downey

Susan Downey, Manager of Pricing and CDM, Virginia Mason Medical Center

Susan Downey is the Manager of the Pricing & Chargemaster Department for Virginia Mason Medical Center. She has eighteen years of experience with healthcare pricing on both hospital and insurance sides of healthcare. Susan is excited about the opportunity to educate patients regarding the pricing of healthcare. With the ever-changing landscape of healthcare, particularly with the current emphasis on transparency, she expects this to be a fulfilling challenge. Susan holds an MBA in Healthcare Management from Western Governors University and a BS in Actuarial Science from Central WA University.



Greg Kay, Senior Vice President of Revenue Strategy, PMMC

Greg has managed and consulted in healthcare for 29 years. He has been with PMMC for the past 20 years and prior to that was the VP of Sales for PCA (Beverly Enterprises' pharmacy division). Greg has experience in multisite operations management, managed care negotiation experience from a healthcare provider's vantage points, and product development/implementation. Greg is a University of South Carolina finance and marketing graduate. Greg was recognized in 2012 as a Business Leader Top 50 Entrepreneur.



Brad Josephson, Director of Marketing and Communications, PMMC

Brad Josephson has 8 years of experience in B2B marketing and communications. Brad is currently the Director of Marketing at PMMC, leading the company’s digital strategy and positioning in the healthcare revenue cycle market. Brad received his Bachelor of Arts in Public Relations with a minor in Marketing from Drake University in 2010.

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