How Healthcare Providers Can Win in the New Age of Price Transparency

In an effort to increase pricing access to patients, drive competition, and lower costs, CMS required all hospitals to publish their standard Chargemaster on January 1. What will be the impact of this on healthcare providers and patients in 2019 – and beyond?

Topics of the webinar include:

• How hospitals across the country have responded to the mandate so far
• What is coming next from CMS and how to capitalize in order to be more competitive in your market
• The impact of price transparency across different departments in the revenue cycle, how it affects your role, and how to connect with patients in a more meaningful way

About the Presenters:

Greg Kay, Senior Vice President of Revenue Strategy, PMMC

Greg has managed and consulted in healthcare for 29 years. He has been with PMMC for the past 20 years and prior to that was the VP of Sales for PCA (Beverly Enterprises' pharmacy division). Greg has experience in multisite operations management, managed care negotiation experience from a healthcare provider's vantage points, and product development/implementation. Greg is a University of South Carolina finance and marketing graduate. Greg was recognized in 2012 as a Business Leader Top 50 Entrepreneur.

Brad Josephson, Director of Marketing and Communications, PMMC

Brad Josephson has 8 years of experience in B2B marketing and communications. Brad is currently the Director of Marketing at PMMC, leading the company’s digital strategy and positioning in the healthcare revenue cycle market. Brad received his Bachelor of Arts in Public Relations with a minor in Marketing from Drake University in 2010.