Price Transparency and Consumerism - Best Practices for Online Patient Price Shopping

Just a few years ago, patients were satisfied with just knowing how much a procedure will cost. This is not the case anymore.

Today, more patients expect hyper-personalized online shopping experiences and healthcare providers are being forced to quickly adapt to these changing dynamics and demands.

This webinar provides best practices for how healthcare providers can offer a more personalized price shopping experience for their patients.

About the Presenters:

Greg Kay, Senior Vice President of Revenue Strategy, PMMC

Greg has managed and consulted in healthcare for 29 years. He has been with PMMC for the past 20 years and prior to that was the VP of Sales for PCA (Beverly Enterprises' pharmacy division). Greg has experience in multisite operations management, managed care negotiation experience from a healthcare provider's vantage points, and product development/implementation. Greg is a University of South Carolina finance and marketing graduate. Greg was recognized in 2012 as a Business Leader Top 50 Entrepreneur.

Brad Josephson, Director of Marketing and Communications, PMMC

Brad Josephson has 8 years of experience in B2B marketing and communications. Brad is currently the Director of Marketing at PMMC, leading the company’s digital strategy and positioning in the healthcare revenue cycle market.  Brad received his Bachelor of Arts in Public Relations with a minor in Marketing from Drake University in 2010.